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A Little Cake Found Exclusively at Target Canada

Written by Carrie Anne
A Little Cake Found Exclusively at Target Canada

Started in a Toronto family kitchen, Cake Beauty has grown into a premier bath and body line, a favourite brand for many Sephora shoppers. They continue to grow with the launch of Be Delectable sold exclusively in Target stores across Canada.

"When Target Canada approached us to design an exclusive collection, we were absolutely thrilled with the opportunity,” said Cake Beauty founder, Heather Reier.“Our recipe for success is creating decadent formulas paired with delicious scents and Be Delectable was developed starting with these tried and true elements, while taking into account the convenience a Target customer appreciates.”

The Be Delectable line consists of hand cream, hair and body mist, body wash, body polish and body lotion available in four delicious scents: strawberry and cream, lemon and cream, coconut and cream, and vanilla and cream. I can see where the name has come from. These sound delectable indeed.

Even more appealing is that the Cake Beauty products are infused with 90 to 95 per cent raw and natural ingredients. As I’ve been discovering the last little while, what you put on your body is just as important as what you put in it.

I was excited about the launch of Target coming into Canada but I’m even more excited when I see great Canadian brands like Cake Beauty will be hitting their store shelves. I think the coconut and cream scent would be my first pick. What about you?

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Thursday, April 24, 2014
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